Why Did Dubai Chocolate Get So Sought After and Expensive?

Have you also seen it on social media and wondered why the craze for this chocolate has exploded? This particular and delicious bar has gained considerable notoriety. The cost, considering that we are talking about a milk chocolate bar, is high and its production is quite limited. Made with high-quality ingredients, Dubai chocolate contains Western and Eastern flavors. I'll tell you what the most viral chocolate on the web is and how it is made.

Ingredients and Flavors of Dubai Chocolate

Popularized by social networks like Tik Tok and Instagram, Dubai chocolate is a combination of typical Middle Eastern ingredients and flavors. A fusion of milk chocolate and kataifi, a crunchy strand paste used in Arab countries for sweets like knafeh. Dubai chocolate is a product that combines traditional flavors with the natural goodness of chocolate. Content creators, specialized in promoting food and wine products, have given the product even more notoriety through their videos. The chocolate bar is aesthetically beautiful, with decorations on the surface that recall the abstract expressionist works of Jackson Pollock, and a generous pistachio cream filling. Sometimes, the chocolate can also be filled with tahini, a sesame paste widely used in Arab cuisine, which gives the product an even more Middle Eastern flavor.

Sarah Hamouda, the Inventor of The Most Viral Chocolate on The Web

Surely the aesthetics of this chocolate, always well presented and advertised is a factor that has increased its popularity. The trend started thanks to the "can't get khanafed of it" bar sold exclusively in Dubai where food creators have aroused a strong desire in the various social communities thanks to the tasting of this product. Sarah Hamouda is the creator of the product: as she stated in several interviews, it all started in 2021 when, to satisfy her cravings for chocolate during pregnancy, she decided to combine it with the typical flavors of the Middle East. From passion and creativity to a real chocolate shop born in the heart of Dubai: La Fix Dessert Chocolatier.

Inspired by his Egyptian origins, Hamouda has created an entire line of products that, as previously mentioned, embody a fusion of East and West. The average price for a bar of Dubai's chocolate? 68 diram ($18.51 USD). For a chocolate bar, the costs seem quite high, but you have to consider that the ingredients that compose it are of high quality: pistachios, chocolate and Swiss milk. Furthermore, the production is artisanal, which increases the attention to detail and consequently the final value of the product. Each chocolate bar is handmade and the processing takes much longer than mass production; this is another reason why the product is so sought after. The combination of social media virality, the exclusivity of the high-quality ingredients and the artisanal production have made Dubai's chocolate a desirable and expensive product.