What Does “Natural Flavor” Mean on Food Labels? Is it Really Natural?

With ingredient labels now a minefield of unpronounceable names and cryptic terms, "natural flavors" has become one of those ingredients we see everywhere but rarely understand. Why are they added, and what are they actually made of? As we sift through the science and the FDA’s take, let’s peel back the layers on what exactly makes natural flavors so prevalent—and if they're safe to eat.

What is a "Natural Flavor", Actually?

“Natural flavor” might sound like something plucked straight from a farm, but it’s often more complex. The FDA defines a natural flavor as a substance derived from plant or animal sources. This doesn’t mean just fruits and herbs—it can include spices, bark, roots, or even seafood. To concentrate these natural essences, manufacturers use a range of methods, from distillation to enzyme reactions, turning raw ingredients into potent flavorings that boost taste without adding calories.

Why Are These Flavors Added to Our Food?

So, why bother with natural flavors in the first place? Many processed foods lose their punch during production, especially in high-heat methods. Natural flavors step in to make food taste fresher, more intense, or simply more recognizable. A strawberry yogurt, for example, might need a nudge to keep that berry flavor strong. Plus, food companies can standardize flavors this way, making sure every bite or sip tastes just right, every time.

Natural vs. Artificial Flavors

What separates a “natural” flavor from an “artificial” one? Surprisingly, the answer isn’t about ingredients but about the source. While natural flavors come from plant or animal origins, artificial ones are created from synthetic chemicals. But chemically speaking, these flavors can be nearly identical in structure. The real difference comes down to perception: many consumers lean toward “natural” for its organic image, even though the distinction doesn’t always mean it's healthier.

Are Natural Flavors Safe? The FDA’s Seal of Approval

The FDA has approved natural flavors as Generally Recognized as Safe (GRAS), meaning they’re considered safe for consumption. However, since the exact makeup of natural flavors can vary, the FDA doesn’t require manufacturers to disclose the exact components, as long as they come from “natural” sources. While some critics argue that this lack of transparency is a concern, the FDA maintains that natural flavors—derived from approved sources—pose no health risks.