Wait a Minute… Did McDonald’s Just Tease The Return of The Snack Wrap To Us? Yes, They Did!

Finally, after taunting the public for years, McDonald's is returning their fan-beloved Snack Wraps, something that the vast majority of fast food fans had been longing to see make a comeback to the shelves. While McDonald's has been taunting and dropping hints about the rollout of the treat in 2024, it's only now that the fans get truly excited as the schedule is announced.

The rumor originally kicked up in the Tiide earlier last year when the CEO of McDonald's, Joe Erlinger, teased that the Snack Wrap would be back, with fans wondering when that would be. Then, in a cryptic tweet (if you insist, an X post, even back then!), McDonald's simply stated, “Snack wraps xx.xx.2025. See u next year on xx.xx.” Jump ahead to April 2025, and a second clue from McDonald’s that was equally cryptic: “Snack wraps 0x.14.2025.” Fans are going wild about the latest posting, even if it falls just short of explicitly mentioning a date. But the point here? Snack Wraps are definitely coming back before October of this year.

The Date upon Which All Are Waiting

While McDonald's is not forthcoming about the exact return date, the restaurant has given enough pointers to maintain the fans in suspense. At some point in the next few months, before the season starts and the leaves begin to fall, is when the infamous wraps will be back, insiders say. While the fast food giant continues to add more chicken-themed menus with McCrispy sandwiches and other chicken-titled menu options, the Snack Wrap remains the cornerstone of McDonald's efforts to revitalize the chicken division.

The demand for the return of the Snack Wrap is not for a decent meal; it's a movement. Avid fans voiced their demands on social media platforms, including X, to bring the wrap back, even to the point of organizing petitions. The fans' social media posts caught the attention of the marketing department of McDonald's, as the brand owns up to acknowledging that the fans' posts pushed them to do so. In fact, the brand's marketing director, Guillaume Huin, appreciated the persistence of the fans, attributing it to playing a core role in making this a reality.