Velveeta Has Launched a New Product For All Cheese Lovers: Single-Serve Cheese Pockets

Velveeta has just made cheesy convenience a reality with the launch of its newest product: single-serving packets of their signature creamy cheese. Dubbed VELVEETA VEL2GO, these 1.5-ounce portable pouches are designed for cheese lovers who want the rich, gooey goodness of Velveeta anywhere, anytime. Whether you’re snacking, dipping, or looking to elevate a meal on the go, Velveeta’s new product is about to change the way Americans enjoy their favorite processed cheese.

For decades, Velveeta has been synonymous with creamy comfort food staples like mac and cheese, nachos, and casseroles. But until now, cheese lovers had to rely on larger blocks or jars, making Velveeta more of a kitchen staple than a travel buddy. These new single-serve packets eliminate that restriction, allowing consumers to enjoy Velveeta wherever life takes them—whether it’s at work, in the car, or even on a picnic. With VELVEETA VEL2GO, the brand is capitalizing on a growing demand for convenient, portion-controlled options in the snacking market.

These single-serve packets are more than just a shrunken version of Velveeta’s classic cheese block. They’re made to be mess-free and easy to use, thanks to their flexible pouch design. With a quick tear, you can squeeze the cheese directly onto a sandwich, burger, or plate of crackers. Unlike some other cheese packets that can feel a little lackluster in flavor, Velveeta promises the same bold, creamy taste that’s made it a household name.

The launch of VELVEETA VEL2GO is perfectly timed, as Americans continue to lean into single-serve and portable food options. The pandemic accelerated a shift toward convenience-based snacking, and Velveeta is stepping up to meet those changing consumer habits. This product seems to hit the sweet spot between indulgence and practicality, offering a solution for both on-the-go adults and busy families alike. Forget plain old string cheese—Velveeta is here to shake up snack time.

Velveeta’s branding of VELVEETA VEL2GO also speaks to their knack for tapping into pop culture trends. Recently, Velveeta has leaned heavily into its “Viva La Velveeta” campaign, which emphasizes indulgence and unapologetic enjoyment. These portable packets feel like an extension of that ethos, promising a "liquid gold" moment in every squeeze. And let’s be real—who wouldn’t feel just a bit fancy topping their fries or veggies with a drizzle of warm Velveeta cheese?

While many are thrilled about the convenience of VELVEETA VEL2GO, not everyone is sold. Some food critics question whether a single-serving pouch is necessary for a product already available in squeezable forms, like Velveeta’s larger cheese sauce pouches. Others worry about the environmental impact of creating more single-use packaging in an era when sustainability is a hot topic. Velveeta fans, however, are likely to overlook these concerns, focusing instead on the joy of having their favorite cheese at their fingertips.