Too Good To Go Takes A Step Up to Tackle Food Waste Even More by Introducing ‘Parcels’

As food waste concerns reach a boiling point, Too Good To Go has added another layer to its mission with a fresh twist: a new “Parcels” delivery service aimed at reducing food waste at the manufacturing level. Unlike the company's well-known surplus food app, this new service targets food products before they even make it to store shelves.

The Parcels service brings food items straight from the factory floor to consumers’ doors. But what’s inside? Each parcel contains perfectly good food products that would otherwise be wasted due to cosmetic flaws or excess production. Too Good To Go’s parcels offer an affordable option to access quality products, while simultaneously extending food lifespan. It’s an effort to put food back on the table, literally, before it becomes a statistic.

Too Good To Go isn’t just helping consumers save a few bucks—it’s pushing the food industry to think differently about waste. By going upstream and addressing waste at the manufacturing stage, they’re tackling a part of the supply chain that’s rarely in the spotlight. For consumers, it’s a chance to participate in the food waste solution without any added effort, while enjoying discounts on essentials.

The best part? These food parcels are priced to go. Shoppers can nab a “mystery box” full of goodies that might otherwise have been discarded, and each box is designed to be a surprise—a bit of grocery roulette that’s both fun and sustainable. Sure, you don’t always know what’s inside, but part of the appeal is trying new products that might not normally make it into your basket.

Too Good To Go’s new service has a broader impact beyond just reducing food waste; it’s setting a new industry standard. Food waste doesn’t just happen at the consumer level. In fact, manufacturing and retail are often guilty of tossing out edible food that doesn’t meet their specific requirements. This service shifts that narrative, highlighting how addressing waste at multiple stages can make a tangible difference.

It’s no secret that the movement to cut back on food waste has gained major momentum. From policies encouraging food redistribution to apps connecting consumers with surplus items, people are increasingly willing to help reduce waste. Too Good To Go’s Parcels service fits right into this larger trend by offering consumers an easy way to support sustainability, right from their kitchen tables.

Too Good To Go has already rolled out the new service in parts of the UK, and if it gains popularity, it could eventually cross the Atlantic. The real question remains: are Americans ready for a surprise delivery service packed with manufacturer-surplus goods? Given the rising enthusiasm for eco-conscious choices, it’s a trend that may well find a welcome reception stateside.