There’s a Global Matcha Shortage Incoming, Again: Here Are All The Reasons

As spring 2025 unfolds, matcha enthusiasts may find their cups less full than desired. The vibrant green tea powder, celebrated for its earthy flavor and health benefits, is facing a global shortage that began last year and shows no signs of abating.​

Factors Brewing the Matcha Shortage

Several elements have converged to create this scarcity. The meticulous, labor-intensive process of matcha production, coupled with its seasonal nature, limits supply. Compounding this, Japan's tea farming community is shrinking, leading to decreased cultivation. Additionally, the COVID-19 pandemic heightened health consciousness, further boosting matcha's appeal. Social media platforms have also played a role, with influencers showcasing matcha recipes and benefits, amplifying its desirability. ​

The shortage has tangible impacts. Major Japanese tea producers have implemented purchasing limits, and cafes worldwide are frequently out of stock. Consumers face higher prices and limited availability, prompting some to seek alternatives or stockpile supplies. ​

Is There Light at the End of the Tea Tunnel?

Efforts are underway to address the imbalance. Japan's Ministry of Agriculture is offering subsidies to encourage increased tencha (matcha leaf) production. However, given the time required for tea plants to mature and the complexities of matcha production, immediate relief remains uncertain.