Chocolates are a beloved snack but they differ from one another with regards to their content which is why it is important to be able to read the bar label.
It is easy to choose the chocolate you buy based on how pretty the package looks but the truth is with these snacks you shouldn't judge a book by its cover.
In this brief we discuss what to look for on a chocolate label, as well as what the labeling means.
Turn the bar over and seek simplicity – quality chocolate usually contains no more than three or four key ingredients, such as cocoa beans, sugar, cocoa butter, and milk for milk chocolate. Be cautious of additives like artificial flavorings, vegetable fats, and unfamiliar terms, as these are indicative of generic, mass-produced chocolate.
Look for specific details on where the beans were grown and harvested. Genuine craft chocolate provides transparency, mentioning farms, co-operatives, or even individual farmers. Avoid labels with vague information like "percentage X" or broad country references, as these don't truly reveal the origins of the beans.
Genuine craft chocolate makers are transparent about their production location. Be skeptical if an address is absent, or if the label relies solely on country branding. Some labels, like Swiss or Belgian, may not have legal regulations, so it's essential to verify the actual crafting location.
Check for specifics like fermentation duration, roast intensity, grind, conche, batch information, and vintage. Be cautious of labels claiming "raw" status and verify temperature controls during processing to ensure accuracy.
Craft chocolate comes at a premium due to ethical sourcing and superior quality. Suspiciously low prices may indicate mass-produced chocolate with potential ethical concerns. Consider the broader impact of your choices, as supporting craft chocolate aligns with sustainable practices and benefits cocoa farming communities.