The Biggest Fast Food Chain in The Whole World Isn’t McDonald’s – And It’s Not Even American!

When we think of the world's largest fast-food chains, names like McDonald's, Starbucks, and Subway typically come to mind. However, a new player has quietly overtaken these giants: Mixue Ice Cream and Tea, a Chinese brand that has rapidly expanded its footprint, becoming the largest fast-food chain globally by the number of outlets.

Founded in 1997 by Zhang Hongchao in Zhengzhou, China, Mixue started as a small ice shop. Over the years, it evolved into a massive franchise, boasting over 45,000 locations worldwide as of early 2025. This impressive growth trajectory has seen Mixue surpass well-established brands like McDonald's, which operates around 38,000 outlets, and Starbucks, with approximately 32,000 locations.

Mixue's success can be attributed to its affordable and appealing menu, featuring items like milk tea, fruit beverages, ice cream, and coffee, typically priced between $1 to $3. This pricing strategy has resonated with consumers, especially during economic downturns, making Mixue a popular choice for cost-conscious customers seeking quality treats.

A significant factor in Mixue's brand recognition is its beloved mascot, the "Snow King." This cheerful snowman has become synonymous with the brand, contributing to its charm and widespread appeal. The mascot's popularity has played a crucial role in establishing Mixue's identity in various markets.

While Mixue has firmly established itself in Asia and Australia, the company has set its sights on further global expansion, including potential entries into European and American markets. However, experts note that penetrating these regions may present challenges due to established competitors and differing consumer preferences. Nevertheless, investors remain optimistic about Mixue's potential, particularly in the burgeoning bubble tea market.