Pepsi Is Releasing a New Permanent Flavor in 2025 – And It’s Going to Cater to Soda Nostalgics!

Pepsi is set to launch a new flavor, Wild Cherry & Cream, tomorrow, on January 20, 2025. This addition combines the tartness of wild cherry with a creamy vanilla finish, aiming to offer a nostalgic soda experience. The flavor will be available in both regular and zero-sugar options, with 12-ounce cans becoming a permanent fixture and 20-ounce bottles available for a limited time.

The new flavor draws inspiration from the "dirty soda" trend, which gained popularity on platforms like TikTok. This trend involves mixing soda with various add-ins like syrups or cream to create unique, customized beverages. By introducing Wild Cherry & Cream, Pepsi aims to provide consumers with a ready-made option that captures the essence of these concoctions.

Pepsi's release comes shortly after Coca-Cola discontinued its Cherry Vanilla flavor, positioning Pepsi to fill the void for consumers seeking cherry-vanilla soda options. The introduction of Wild Cherry & Cream also aligns with a growing interest in cream-flavored sodas, as evidenced by recent product launches from other brands.

Early reviews suggest that the new flavor offers a sweet and fruity burst followed by a creamy mouthfeel, reminiscent of classic soda fountain drinks. Some tasters have noted similarities to root beer, indicating a complex flavor profile that could appeal to a broad audience.

Starting January 20, consumers can find Pepsi Wild Cherry & Cream in stores nationwide. The 12-ounce cans will be a permanent addition to Pepsi's lineup, while the 20-ounce bottles are slated for a limited release. This launch reflects Pepsi's strategy to innovate within the soft drink market by tapping into current trends and consumer preferences.