Peeps and Promised Land Dairy Team Up to Sweeten Easter with Marshmallow-Flavored Milk

Easter is synonymous with Peeps—the iconic, sugar-coated marshmallow chicks and bunnies that have been a staple in baskets for decades. This year, Peeps is hopping into the beverage aisle, partnering with Promised Land Dairy to introduce a limited-time offering: Peeps Sweet Marshmallow Milk. This collaboration aims to bring the nostalgic flavor of marshmallows into a creamy, drinkable form, promising to delight both children and adults alike.

Promised Land Dairy, known for its rich and indulgent milk products, has joined forces with Peeps to create a beverage that captures the essence of the classic Easter treat. According to Heather Foitek, vice president of marketing and sales for LALA U.S., which owns Promised Land Dairy, the company is "thrilled to introduce exciting new seasonal varieties to our premium lineup." She adds, "Peeps has been the perfect partner in this limited-time product. Our only concern now is if parents will leave any for the kids or the Easter … … it's just that good."

The new Peeps Sweet Marshmallow … combines Promised Land Dairy's creamy milk with the sweet, unmistakable flavor of Peeps marshmallows. This limited-edition milk is available in select grocery stores nationwide through April 20, while supplies last. Given its seasonal nature, those interested in adding a sugary splash to their Easter celebrations should act quickly to secure a bottle or two.

Whether you're a longtime Peeps enthusiast or simply curious about this unique flavor fusion, Peeps Sweet Marshmallow Milk offers a novel way to enjoy the taste of Easter. It might just become a new favorite in your springtime festivities.