Olive Garden is partnering with Uber to launch its first-ever third-party delivery service, starting in late 2024. Customers can order directly from Olive Garden’s app or website, with deliveries handled by Uber Direct. If the pilot succeeds, nationwide expansion is expected by mid-2025.
Olive Garden, the casual dining giant known for its endless breadsticks and hearty Italian-American dishes, has finally made a bold move into the world of delivery. After years of resisting third-party delivery platforms, the company has now partnered with Uber to pilot an on-demand delivery service that will begin in late 2024. This shift reflects Olive Garden’s response to increasing customer demand for convenient delivery options, a trend that has continued to grow post-pandemic.
For a long time, Olive Garden held out on using third-party services like Uber or DoorDash, primarily due to concerns about maintaining food quality during the delivery process. But, with increasing pressure from customers and changing consumer expectations, the restaurant has finally reversed its stance. Uber’s integration will allow Olive Garden to maintain control over the delivery process, ensuring that orders placed through the Olive Garden website or app are fulfilled by Uber Direct drivers without compromising service standards.
Once the pilot launches, customers in select locations will be able to order directly through Olive Garden’s online platforms, and Uber will handle the delivery. This means no more juggling multiple apps to get your hands on those famous breadsticks at home. If the initial test proves successful, the service is expected to expand nationwide by May 2025. This decision represents a significant leap forward for Olive Garden, as the brand adapts to evolving consumer habits while maintaining its reputation for quality.
The timing of this partnership coincides with a period of rising inflation and increasing food costs, making delivery an appealing option for customers looking for convenience, even if it comes with a price tag. Olive Garden’s move shows its willingness to innovate and meet customers where they are—at home, relaxing, and craving a bit of indulgence. Plus, it makes the dream of enjoying a restaurant-quality Italian meal without leaving your couch more accessible.
Olive Garden has long worried that third-party delivery could compromise food quality. The partnership with Uber is designed to minimize these concerns by allowing Olive Garden to maintain control over its delivery operations while benefiting from Uber’s extensive logistics network. Customers can expect the same level of service they receive in-store, whether they’re ordering fettuccine alfredo or a classic lasagna.