Netflix Launches Its Own Line of Popcorn: “Now Popping” Available at Walmart at $4.50!

Netflix has captivated audiences worldwide since its days as a DVD rental service. Now, the streaming giant is adding a new dimension to its brand by entering the snack market with its own line of popcorn. Teaming up with Popcorn Indiana, Netflix has introduced the "Now Popping" snacks, featuring flavors like "Cult Classic Cheddar Kettle" and "Swoonworthy Cinnamon Kettle." Available at Walmart and other retailers, these popcorn offerings are poised to enhance the binge-watching experience​

Priced at $4.49 for an 8 oz bag, Netflix's popcorn is positioned as a premium snack option. This move aligns with the company’s history of innovative collaborations, such as the Netflix & Chill’d ice cream flavor with Ben & Jerry’s. The popcorn is part of Netflix's broader strategy to expand its brand into the retail food sector, complementing its immersive streaming content with equally engaging snacks​

Netflix’s venture into food isn't entirely new. Past collaborations include themed products tied to popular shows and movies. For instance, the streamer has offered Stranger Things-inspired hot sauces and Bridgerton-themed tea sets. The addition of popcorn to its lineup is a natural extension, creating a holistic viewing experience that engages multiple senses​. The "Now Popping" line features distinctive flavors designed to appeal to a wide audience. The cheddar kettle variety offers a savory option, while the cinnamon kettle provides a sweet alternative.

Netflix’s popcorn is now available nationwide, ensuring fans can easily find it at their local Walmart and other retailers.