Instacart Reveals American’s Favorite (And Most Hated) Easter and Passover Sweet Snacks!!

As Easter and Passover approach, the annual debate over the best seasonal treats heats up. Instacart's 2024 report, based on shopping trends and survey data, reveals surprising findings about America's favorite Easter candies. As expected, Reese's Peanut Butter Eggs took the top spot, but the rankings also highlight some surprising omissions and regional preferences. From Peeps’ fall from favor to the unexpected rise of jelly beans, the data paints a fascinating picture of America’s evolving sweet tooth during the holiday season.

Reese’s Peanut Butter Eggs: A Familiar Favorite

For the third year in a row, Reese’s Peanut Butter Eggs have reigned supreme as the most popular Easter candy in the U.S. With their perfect balance of chocolate and creamy peanut butter, it's no surprise that these treats continue to dominate baskets across the nation. This sweet, seasonal version of the classic Reese's cup has become synonymous with Easter for many, a staple that no Easter candy spread seems complete without. As Instacart’s data confirms, this beloved treat is a clear favorite among consumers.

The Fall of Peeps

It’s hard to imagine an Easter without Peeps, the iconic marshmallow candies that have long been a holiday staple. However, Instacart’s findings reveal that Peeps didn’t make the cut for the top Easter candies this year. While they remain popular in certain regions, such as Boston and Philadelphia, their nationwide appeal seems to be waning. It appears that while Peeps still have their loyal fans, many Americans are opting for other candy options this year, signaling a potential shift in the seasonal candy landscape.

Jelly Beans: A Late-Season Favorite

While Reese's Peanut Butter Eggs may have topped the charts, another candy is making waves this year: jelly beans. Instacart’s report shows a significant spike in jelly bean sales just before Easter, indicating that many consumers wait until the last minute to pick up these sugary gems. Despite not being as universally loved as Reese’s, jelly beans have managed to carve out their niche, offering a sweet, colorful treat for those seeking variety in their Easter candy baskets.

Regional Preferences

One of the most interesting takeaways from Instacart’s report is how candy preferences vary across different regions. While Reese's dominates nationwide, other candies enjoy regional popularity. For example, Cadbury chocolates continue to be a top choice in certain areas, particularly in the Northeast. The findings underscore how local traditions and flavors shape the way Americans celebrate Easter, adding a regional flair to the otherwise national holiday.