Heinz is taking American taste buds on a global adventure with its new "Flavor Tour" sauce collection. Featuring Mexican-Inspired Street Corn, Korean-Inspired Sweet & Tangy BBQ, and Thai-Inspired Sweet Chili, these sauces bring bold, international flavors to everyday meals.
Heinz is set to tantalize American taste buds with its latest "Flavor Tour" collection, introducing three globally inspired sauces: Mexican-Inspired Street Corn, Korean-Inspired Sweet & Tangy BBQ, and Thai-Inspired Sweet Chili. These culinary creations aim to bring international flair to everyday meals, reflecting the brand's commitment to innovation and catering to diverse palates.
The Mexican-Inspired Street Corn sauce combines chipotle, lime, and corn, delivering a creamy, smoky essence reminiscent of traditional elote. The Korean-Inspired Sweet & Tangy BBQ sauce features gochujang, doenjang, and soy sauce, offering a bold, umami-rich profile. Meanwhile, the Thai-Inspired Sweet Chili sauce blends sriracha, sesame oil, and ginger, providing a harmonious balance of sweetness and mild heat. These sauces are crafted to enhance a variety of dishes, from tacos and burgers to salads and finger foods.
Recognizing a growing consumer interest in international flavors, particularly among younger demographics, Heinz developed these sauces to offer accessible yet authentic taste experiences. The company conducted extensive consumer testing, presenting 14 potential flavors to diverse groups across the country. The final trio was selected based on their popularity and excitement generated during these sessions.
Designed with versatility in mind, the Flavor Tour sauces can be drizzled over tacos, spread on sandwiches, or used as dips for various appetizers. Heinz emphasizes that each sauce is free from artificial flavors, ensuring a natural and genuine taste. The user-friendly packaging features new drizzle lids, allowing for precise application, whether you're adding a finishing touch to a dish or using the sauce as a marinade.
The Flavor Tour collection are already available nationwide at major retailers, including Walmart, Target, and Kroger. This wide distribution ensures that consumers across the country can easily access and enjoy these new offerings. With the grilling season approaching, Heinz aims to position these sauces as essential companions for outdoor gatherings and culinary explorations.