Ferrero is Launching Its Very First Plant-Based Nutella

Vegans have long been dreaming of the day they could slather a spoonful of creamy, chocolate-hazelnut goodness onto their toast without breaking their plant-based vows. For years, they've settled for alternatives, turning to niche vegan brands, homemade recipes, or simply weeping over their morning bread.

But now, Ferrero is answering their cries with a new product that's likely to shake up breakfast tables (and dessert creations) worldwide: vegan Nutella. Yes, you read that right. In certain markets, and hopefully soon across the globe, fans of the hazelnut spread can now enjoy an entirely plant-based version of this beloved treat.

So, what makes this Nutella truly vegan, and how did Ferrero crack the code? The new vegan Nutella swaps out dairy ingredients like skimmed milk powder for plant-based alternatives, while still delivering that iconic Nutella flavor. Ferrero has reportedly worked on this recipe for quite some time, testing different ingredients to replicate the smooth, creamy texture and deep chocolate-hazelnut taste that fans expect, but with a plant-based twist. Think less moo, more… tofu? Ok, not tofu. But you get the point. The exact formula remains a tightly guarded secret, but it’s clear that Ferrero is committed to making sure that even without dairy, the experience of eating vegan Nutella is just as indulgent.

As for where you can get your hands on this new spread, Ferrero has hinted at a selective rollout. It’ll first be available in key European markets, where plant-based products are already enjoying massive popularity. Germany, the UK, and parts of France are likely to be among the first to welcome this vegan newcomer, with other regions to follow based on demand. And let’s be honest, the demand is going to be through the roof. After all, Nutella is practically a pantry staple in many households, and vegans around the world have been clamoring for a more inclusive version. The question isn’t so much "where" but "when" it will hit shelves in your country—and "how many jars should I buy?"

Ferrero’s move is in line with a broader push toward sustainability and environmental responsibility. By offering a vegan version of their flagship product, Ferrero is tapping into a growing market of consumers who want delicious options that align with their ethical and environmental values. It’s no secret that traditional dairy farming has a significant environmental footprint—contributing to deforestation, greenhouse gas emissions, and water use. By eliminating dairy from the equation, Ferrero is taking a step toward reducing the environmental impact of their beloved product. It’s a win for the planet, and for anyone who’s been wishing for a dairy-free chocolate spread.

What’s more, Ferrero’s decision to go vegan isn't just about catering to a trendy niche; it's about long-term sustainability. Plant-based ingredients often require fewer resources to produce, making this shift a smart move for a company looking to future-proof its products. With consumers becoming increasingly aware of the environmental costs of their food choices, it’s no surprise that companies like Ferrero are exploring greener options.

So, should non-vegans be worried that Ferrero is abandoning their tried-and-true Nutella? Absolutely not. The traditional Nutella isn’t going anywhere. This is just Ferrero spreading (pun intended) its wings and catering to a new crowd, ensuring that there’s something for everyone in the Nutella family.